Nobody here is named Grace. But we all answer to it.
Ever wonder what working with your dream client would be like? The opportunity to rebrand this Agency was just that. Starting from the foundations of brand building and strategy to executing a visual identity, down to a photoshoot fit for a magazine cover. Grace Creative is pushing for a more authentic representation of age in advertising. And with this new look, we’re showing that it starts with us.
Look and Feel
Gray. A color that defines age. We chose to step into it’s power. It’s cool, sharp, and sensible. Timeless in it’s versatility. These are the strengths that grows with age and experience, and does more than embody our spirit, it emboldens us, adding dimension to what may seem black and white.
AGE IN
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NOT OUT
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AGE IN 〰️ NOT OUT 〰️
Agency Headshots
Oh the agency headshots... We’ve all done them. We probably all hate them. But for Grace, this was our opportunity to be the example of what “Aging In” looks like in advertising. Our multi-gen team was up to the task by going beyond the traditional headshot to full on editorial shoot.
With authentic representation being the priority, styling wardrobe and props were all sourced within the team.
Yes, we had a glam squad. But kept retouching to a minimum. We are real, and proud of it. Wrinkles, stray grays and all.
@GirlsGone50
A social community by Grace Creative for women who refuse to let age define them.
THIS IS GRACE
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THIS IS GRACE 〰️
